PETSMART.COM

As a dog-owner, is there any greater  assignment than thinking about pets and product for 6 months? I led the visual and UX design teams through a complete redesign of petsmart.com on the DemandWare e-commerce platform.   Of particular importance was highlighting the brand's commitment to rescue adoptions. 

Visit the site 

CReative DIrection

Visual Design

Animation 

Testing and research

THERMO FISHER SCIENTIFIC

Thermo Fisher is a $22B corporation with a mission of making the world healthier, cleaner and safer. My 2 years of work for the brand has covered e-commerce to native apps to global marketing. To understand the subject matter, I've studied genomic sequencing, antibodies, flow cytometry and learned the unique digital behavior patterns of research scientists as they progress from experimental design through publication. 

CReative DIrection

User experience DESIGN

Visual Design

ViDEO PRODUCTION

DIGITAL STRATEGY 

Testing and research

Zelle

P2P payment apps like Venmo and Squarecash have nothing on Zelle, the only app co-created by the 7 largest US banks to be the fastest, most secure, most accessible payment solution. I worked on the launch website which introduced the world to this new fintech brand and promoted the app to new users and institutional partners. 

Visit the site 

CReative DIrection

Content Strategy

Testing and research

Faraday Future

This is pitch creative for the autonomous, electric car company Faraday Future. The direction from the brand team was to come back with something that didn't resemble any automotive site.  At the time we created the work, images of the vehicle were still highly confidential so we branched out to incorporate photography and renders of similar automotive designs.

CReative DIrection

Visual Design

Prototype development

SCION.COM

Yes, that Scion. Alas, the brand is no more but the work is still worth a mention. Over a nearly 18-month project, Huge designed, coded and launched the fully responsive scion.com. I was the creative director for the final 6 months, overseeing asset production, content integration, design QA, and planning for future enhancements. 

PHOTOGRAPHY

WEBSITE PRODUCTION

ASSET MANAGEMENT

ONGOING MAINTENANCE

U.S. Bank BRAND IMAGE LIBRARY

To achieve greater brand consistency across all consumer touchpoints, U.S. Bank needed a unified library of exclusive images for its internal and external creative agencies. We created dozens of scenes that would bring together a diverse representation of their retail and B2B customers. The images will be used in everything from digital marketing, to in-branch collateral and event installations. The pics shared below are a few favorites from the shoot. Special thanks to photographer Diana Zalucky.

CReative DIrection

Casting

Photoshoot production

An Epic Adventure

I was able to work with Netflix on the launch of their ambitious original series Marco Polo. Our team developed the social media strategy and created all the art, copy and video units used to promote this epic adventure series in social media. Working with the great illustrator Stan Chow was a life goal achieved. 

Social Media

Video Editing

UI Design

Illustration

TV Everywhere

American Horror Story, The Simpsons, Fargo, Atlanta, The Americans, Better Things, The League, Justified, It's Always Sunny in Philadelphia. The FXNOW app delivers all of FX to your TV, phone, Xbox; eight platforms in all. Over a year in the making, the app and .com were a major digital achievement for the network, and a privilege for a fan like me to design and build. 

User experience

application design

content strategy

social integration

chocolatier truths

This is a pair of concepts for Ghirardelli, the legendary San Francisco chocolate company. The first idea was to celebrate the craft of the chocolatier. The second recognizes chocolate for it's unique ability to draw us in and get lost in the delicious darkness. This work went on to become used in social media and point-of-sale displays.  

CReative DIrection

copywriting

Photography

INSIDE TINDER

I had the pleasure of shooting a series of images for Tinder to help them showcase their creative and energetic company culture.  We spent an afternoon in their West Hollywood offices to get a sense of the place and returned a few days later to shoot as much as we could in a 3-hour window. 

CReative DIrection

Photography

content strategy

WEALTH MANAGEMENT

Credit Suisse was looking for a new way of offering wealth management services to ultra-high net worth clients in the Asia Pacific region. I had the opportunity to travel to Singapore and lead the pitch effort as well as help establish the first Asia-Pacific branch for Huge. After winning the business, our new local team in Singapore continued the effort all the way through market launch.  

Discovery

user experiEnce

visual design

prototype development

For 2 years, I was the creative lead on the Tempur-Pedic digital account. The engagement covered strategy, creative, media and comprehensive analytics.

Digital Display advertising

website design

mobile design

social media

video production

COME TV WITH US

Hulu's ever-changing roster of content means lots and lots of new ads need to be generated each season to keep up with the service. We developed a design system that would allow Hulu to easily compile new ads by merging approved copy and assets on the server side and deploying with minimal production. 

CReative DIrection

copywriting

content strategy

Asset Management

Black Friday

Seriously though, Roku does makes a great gift. We partnered with the streaming-TV leader to develop and deliver their message on the biggest holiday shopping event of the year. The engagement was so successful we went on to redesign Roku.com and revamped the brand's entire marketing style guide. 

DIGITAL DIPSLAY ADVERTISING

POINT OF SALE

MARKETING STYLE GUIDE